Square Toe Cowboy Boots Everything that has to do with Cowboy Boots

A Company Website is No Longer an Option

It was just 10 years ago that the local Telephone Yellow Pages in every town was the first place every business put their advertising dollars. For as little as $25 a year, a small business could be listed in this amazing reference book which every consumer reached for first in locating the business services and products they needed. A consumer even had to call their local Better Business Bureau to get information which took time and was very inconvenient for most individuals. Many local businesses paid individuals to put circulars on windshields and door knobs in their targeted marketing area. This was the best and most effective method of mass merchandising. Many of you reading this, including myself, earned some great spending money in our teens this way.
Small businesses never thought about doing business outside a 10 mile radius from their shop or their small town. The “Mom and Pop” business was content to service the customers in their geographic area and did not conceive they could compete outside their market area for any number of reasons. Many small retail establishments were more interested in doing everything they could to use their City Council to keep Wal-Mart from entering their market. Small manufacturing companies were watching their product being produced in China and Mexico and not being able to compete with these new manufacturers.
Every business cycle has its winners and losers and the cycle of the “Internet” has caused many small and medium businesses to fail while it has allowed many businesses to make dramatic changes, keep up with the new marketplace and increase their profitability.
I continue to be amazed at the small and medium businesses that do not feel the need to have a presence on the Web and continue to believe they are secure and happy with their local geographic marketplace. These, unfortunately, are businesses waiting to fail and close. This statement sounds harsh but is as factual as “death and taxes. ”
My twenty year old son has never used a YellowPage book and only knows to use www. yellowpages. com or www. superpages. com to find a business service or product locally. He believes my stories about the annual YellowPages are as useful as my father’s discussion with me about his walking to school in the snow. My son automatically uses Google to find whatever he needs and purchases products from all over the world with ease.
My point is very simple here for every businessman who either doesn’t see the need or is afraid of taking the next step – DO IT and DO IT NOW !!
There are numerous web hosting companies that are very reliable. Many of these same companies have a free website building tool that allows most people with just an elementary knowledge of “computer speak” to build a useable and professional looking site in a short time period. There are many, many consulting companies and computer companies that will build and maintain a professional website at a cost that is comfortable for any business owner.   The bottom line is that you must have a Website to be a functioning part of today’s business environment and it must be and stay current to attract your customer base.
I have also stated loud and clear for many years that all business is global, whether we like it or not. The “Mom and Pop” business that makes and sells custom cowboy boots, ladies handbags, custom furniture or anything is now a global business. The medium business that sells scratch removal polish, water jugs, electronic components for transformers or anything else is now a global business.
The only businesses that are not global and can exist and thrive at this time are in third world countries where there is not adequate telephone, fax and internet communication or have a government that does not allow these facilities. If you live anywhere else in the world, you are and will continue to work in a global environment. Your business must adapt and embrace this new business community for the future success and profitability of your company.
When you create your website, do not put a 5 digit input field for “Zip Code. ” Ask your website designer to put in the fields for “Zip Code/Postal Code” and make sure you add a field for “Country. ” Remember that the German businessman, who uses the internet to find better products and services, may want to contact you. Do not make it difficult for your potential customers to contact you.
Finally, do your homework and ensure your web hosting company submits your site to the internet search engines like Google, Yahoo, MSN, Ask and AOL. It is fairly easy to do this yourself but you will be busy increasing your infrastructure for the new business you are creating thanks to your new global web based business.

CUSTOM cowboy boots COW HIDE LEATHER STINGRAY PRINT $169.00

CUSTOM COWBOY BOOTS 22 INCHES GENUINE LEATHER $248.00

Old Cowboy Boots And Hats Western Rodeo Picture Art Print $6.00 This beautiful art goes well in any room. Artwork is manufactured by Art Prints Inc. using state of the art equipment and quality materials such as premium grade high quality acid free lithograph art paper....

Old Western Rodeo Cowboy Boots Wall Decor Picture Art Print $6.00 This beautiful art goes well in any room. Artwork is manufactured by Art Prints Inc. using state of the art equipment and quality materials such as premium grade high quality acid free lithograph art paper....

Old Western Rodeo Cowboy Boots Wall Decor Picture Oak Framed Art Print $34.95 This beautiful framed art goes well in any room. Artwork and frame are manufactured in the United States by Art Prints Inc. using quality materials such as premium grade A solid hardwood, tempered picture frame glass, and high quality acid free lithograph art paper....

Cowboy Boots & Cow Skulls Party String Lights (SJ) Look Southwest lovers - Great as a room accent, on the patio, or on your Christmas tree! Each 12 foot string of party lights has 10 plastic covers as shown in the photo. String lights can be used indoors or outdoors, and have end-to-end connectors so up to two additional sets of string lights can be added. Plastic covers (2.5" x 1.25") snap easily onto each light....

Lee Hiller Designs General Themes - Colorful Western Cowboy Cowgirl Boots - Coffee Gift Baskets - Coffee Gift Basket $44.99 Colorful Western Cowboy Cowgirl Boots Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion....

AIRBRUSHED LICENSE PLATES -COWBOY BOOTS - #837 $20.00 PERSONALIZED FREE!!! What color lettering do you want? How do you want it written? Do you want the lettering angled or straight? What do you want to say on the plate? Words are not limited. Choose lettering from link above "See larger image and other views"...

Airbrushed License Plate - Cowboy Hat & Boots License Plate - #413 $20.00 PERSONALIZED FREE!!! What color lettering do you want? How do you want it written? Do you want it slanted or strait? What do you want to say on the plate? Words are not limited. Add personalization on our Gift Message line on Order Form. Choose lettering from link above "See larger image & other views"....

Noteworthy Collections - Custom Stampers (Cowboy Boot) Self-Inking Personalized Return Address Stampers. Customized self-inking stamper perfect for many uses. Format as a return address stamper, family stamp, Save-The-Date, baby's birth information, or a book plate stamp to name just a few....

Cowboy Boot Custom Stampers by Noteworthy Collections Decorate your personal stationery, books, letters, gift tags, return address stamps or for whatever other things you can think of, with these unique designer self-inking stamps. Add your personalized text to the outer circle of the design that frames a cowboy boot in the center. Each stamp comes with one black ink cartridge which allows approximately 10,000 to 14,000 impressions. You can elect to ...